MIHAS 2026 Drives Malaysian Trade with its Signature International Sourcing Programme, Connecting 450 International Buyers with 600 Malaysian Exporters

Over 4,000 high-impact B2B meetings scheduled to connect local exporters with top global buyers

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 23 September 2026 – The 22nd Malaysia International Halal Showcase (MIHAS) opens today at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The showcase commences with its signature International Sourcing Programme (INSP), facilitating over 4,000 scheduled pre-arranged meetings between Malaysian exporters and international buyers from 58 economies.

The INSP will once again serve as the primary growth driver, leveraging high-intensity B2B matchings to convert pre-vetted, high-intent global buyers into immediate export orders for Malaysian businesses. Demonstrating strong international demand, this year's programme brings together around 450 buyers, including 50 premium buyers.

Participating buyers represent a balanced mix of traditional and non-traditional markets, highlighting the INSP's global footprint. First-time participating economies, including Comoros and Rwanda, are tapping directly into Malaysia's established Halal ecosystem to source high-quality products and services. As the global Halal market scales toward USD10 trillion by 2030, the INSP offers local exporters the strategic foothold needed to capture premium market share.

In terms of regional turnout, Northeast Asia and ASEAN anchor the buyer contingents, closely followed by expanding representation from Africa as a key non-traditional growth market. This broad multi-regional footprint underscores the widespread international demand for Malaysian Halal products and reinforces our standing as the premier global Halal hub.

"The INSP represents the core engine and 'soul' of MIHAS. With international buyers actively seeking high-quality Malaysian Halal products and services, our local SMEs must take full advantage of this platform. This strategic initiative has always served as a direct catalyst for local businesses, unlocking their access to high-value global trade networks and driving sustainable, long-term export growth", stated Dato' Seri Reezal Merican Naina Merican, Chairman of MATRADE.

"The commercial calibre of these buyers directly advances Malaysia's export diversification. With premium buyers representing nearly RM700 billion in combined annual revenue, procurement spans beyond standard F&B into specialised ingredients, biotechnology, Islamic finance, logistics, and education, driving our shift toward services-led exports and deeper global supply chain integration", he added.

The physical International Sourcing Programme (INSP) takes place today, 23 September 2026, at MITEC, alongside the virtual INSP component running from 1 April to 30 November 2026. Beyond the on-site B2B sessions, up to 150 international virtual buyers will participate remotely to conduct business with local exporters. Visitor registration remains open via the official MIHAS 2026 portal at https://register.mihas.com.my/visitor/register

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Malaysia International Halal Showcase (MIHAS) 2026

Since it began in 2004, the Malaysia International Halal Showcase (MIHAS) has grown into a major platform for Halal trade and has helped strengthen the global industry's position in Halal standards, governance, and market access.

Recognised as a Guinness World Records holder and hosted by the Ministry of Investment, Trade and Industry (MITI) with the Malaysia External Trade Development Corporation (MATRADE) as organiser, MIHAS now covers 14 sectors, from food and beverages and pharmaceuticals to Islamic finance, modest fashion, personal care, technology, services, and Muslim-friendly tourism. The 22nd edition of MIHAS, themed "Shaping Trust, Driving Resilience", will focus on regulated-by-design governance and technology-enabled trade.

MATRADE

The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia's Ministry of Investment, Trade and Industry (MITI).

MATRADE's primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia's commercial diplomacy efforts, MATRADE is the nation's trade facilitator and champion of Malaysian-made products and services on the global stage.