JAKARTA, INDONESIA - Media OutReach Newswire - 11 June 2026 - The Washington Blueberry Commission strengthened its market presence in Indonesia through the successful completion of the Washington Blueberries Trade Seminar, held on 29 April 2026 at Park Hyatt Jakarta. The event marked an important step in building trade confidence, market education, and long-term engagement for Washington Blueberries in Indonesia.

The seminar brought together importers, distributors, retailers, foodservice professionals, media, and industry stakeholders for a focused introduction to Washington Blueberries and their potential in the Indonesian market. The event reflected growing interest in premium imported fruits, high-quality ingredients, and broader trade opportunities within Indonesia's evolving food and beverage sector.

The seminar aimed to strengthen understanding of Washington Blueberries among key market players. Attendees were introduced to the quality, versatility, and commercial potential of Washington Blueberries across fresh, frozen, and dried formats, with discussions covering product applications, market opportunities, and future collaboration potential. They benefited from substantive discussions covering product applications, market opportunities, and potential avenues for future collaboration.

The event also welcomed Alan Schreiber, Executive Director of the Washington Blueberry Commission, who presented insights on the export strength of Washington Blueberries and the Commission's active role in advancing international market development. His session underscored the critical importance of market education, trade engagement, and strategic relationship-building in driving the sustained growth of Washington Blueberries throughout Southeast Asia.

"We are excited about the trade opportunities for Washington Blueberries in Indonesia. Washington State offers a premium product that aligns well with growing consumer demand in the country for healthy, high-quality, and great-tasting foods," said Alan Schreiber.

Also present was Bryan Sakuma of Sakuma Brothers Farms, who offered first-hand insights from the grower and exporter perspective. His presentation gave attendees a greater understanding of Washington's blueberry industry, encompassing product quality, supply capabilities, and the concrete opportunities available to Indonesian trade partners.

A key highlight of the seminar was the culinary demonstration by Chef Degan Septoadji, a respected Indonesian chef and television personality best known as a judge on MasterChef Indonesia. Through an inspiring live demonstration, Chef Degan showcased the remarkable ways Washington Blueberries can elevate foodservice, dessert, and menu innovation, helping attendees fully appreciate the fruit's versatility as both a world-class premium ingredient and a compelling consumer-facing product.

"I was pleasantly surprised by the quality of Washington frozen blueberries compared to other frozen blueberries available in the market. They are able to hold their shape and texture very well, making them suitable for a wide range of culinary applications," said Chef Degan Septoadji.

The seminar served as a highly effective platform to introduce Washington Blueberries to key Indonesian market stakeholders, combining immersive product education, guided tasting, and productive trade discussion. It generated strong familiarity with the brand and opened promising conversations about Washington Blueberries' growing role in Indonesia's retail, foodservice, bakery, beverage, and health-focused product categories.

As Indonesian consumers and businesses increasingly seek premium imported fruits, healthier snacking options, and versatile, high-quality ingredients, Washington Blueberries is well positioned to lead growth in both the retail and foodservice channels. The success of the Jakarta seminar reflects the Washington Blueberry Commission's unwavering commitment to market education, relationship-building, and long-term investment in Indonesia.

Looking ahead, the Washington Blueberry Commission will continue to work closely with importers, retailers, foodservice operators, and industry partners to grow awareness and trade confidence for Washington Blueberries, cementing their position as a premier blueberry choice in the Indonesian market.


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